FREE EBOOK- Business Plans Kit For Dummies

Business Plans Kit For Dummies Ebook

While Business Plans For Dummies covers the strategy of putting a business plan together, Business Plans Kit For Dummies covers how to put a business plan to work! This kit covers business plans for every stage (and every type) of business: e-business, sole proprietorships, small businesses, service companies, high-tech companies, non-profits -- even business plans for middle managers and restructuring a company. It emphasizes methods for obtaining funding and sources to tap for capital, and explains how to formulate business plans according to the planned business model -- bricks-and-mortar vs. e-business. It also includes updated terminology and jargon from the business planning and venture capital industries, and shows you how to gear specific plans for businesses in different phases of development (i.e., startup, expansion, etc.). 

 

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FREE EBOOK- Branding Style from Armani to Zara

Branding Style from Armani to Zara Ebook

 

"An essential primer for anyone wanting to make it big in the fashion biz." Nicholas Coleridge, Managing Director, Conde Nast "Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. The 'back story' of where goods come from and how they are manufactured and sold is always fascinating, which is why Tungate's book so appealed." Publishing News "Fashion Brands includes exclusive quotes and insights into brand strategy from designers such as Paul Smith and Diesel founder Renzo Rosso." In-Store Magazine "Dissects the fashion industry from high street to haute couture and gives a detailed history of fashion brands as well as explaining the influence of branding." Media Week "Men don't shop seasonally," says Mark Tungate, Paris-based writer and author of Fashion Brands: Branding Style from Armani to Zara." Daily Telegraph "Useful nuggets" Financial Times "Littered with amusing anecdotes." Marketing "Includes brand strategy insights from designers such as Paul Smith and Deisel founder Renzo Rosso, interviews with influential industry figures and behind-the-scenes reports." Fashion Business International "An interesting read for anyone involved in the fashion or marketing sector." International Textiles "getAbstract.com recommends this book to marketers - even those who are not fashion minded - who want to rejuvenate their creativity and pick up some new sources of inspiration and style." www.getAbstract.com "Drawing on research and interviews (he had no experience with the fashion industry before writing this book), he writes in a conversational manner for a general readership and for professionals involved with marketing." Reference & Research Book News "This is the most fun non-fiction book that I've read in a long time, while simultaneously unique and useful. Written in a witty and readable journalistic style, this book unravels the magic behind an industry that uses more smoke and mirrors than Hollywood." Anoop Maini, Chartered Management Institute (www. Managers.org.uk) "Tungate's absorbing and thoroughly entertaining book examines the new rules of the global fashion industry... An impressive and authoritative overview of what is arguably the world's original brand name industry." AdBrands.net "Journalist Mark Tungate presents a terrific overview of many key aspects of this gritty yet ephemeral business." Reader review by Rolf Dobelli, Amazon.com "Most of the content has come up in the leading fashion and culture magazines and business media... But Tungate brings all of these subjects, all of these themes, and all of these prominent fashion brands together for a picture of the system of which they are all a part. With his broader perspective, he also gives a global perspective not limited to the vibrant, shop-til-you-drop, U.S. market and its advanced ideology of consumerism where many of the "branding" ideas and techniques originated, but including also European and Asian markets." The Midwest Book Review "Explores the popularization of fashion and explains how marketers and branding have turned clothes and accessories into objects of desire." www.brandrepublic.com "Interesting things to say about the effects of the global marketplace on fashion brands." Drapers " Will appeal to fashion students and those with an interest in the business side of the fashion world." Sew Today 

 

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FREE EBOOK- Branding for Dummies

Branding for Dummies Ebook

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors’ don’t.

Whatever your business is, whether it’s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You’ll get familiar with branding essentials like:

• Defining your company’s identity
• Developing logos and taglines
• Launching your brand marketing plan
• Managing and protecting your brand
• Fixing a broken brand
• Making customers loyal brand champions

Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack—and for positioning your business to reap the ensuing rewards. 

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FREE EBOOK- Branded Male: Email Marketing to Men

Branded Male: Marketing to Men

According to Tungate (Fashion Brands), while women see shopping as a leisure activity, men consider it a dull necessity—making them hard targets for eager advertisers. Citing changing historical ideals of masculinity, from the scruffy cowboy to the metrosexual, Tungate describes how men typically engage with brands, using the course of a typical day as framework—from grooming to clothing, car and sex. Male consumer patterns are rapidly changing; sales of grooming products for men in Europe and the U.S. are estimated to jump significantly in the next few years, from $31.6 billion in 2003 to $40 billion in 2010, and the Branded Toolkit wrap-ups at the end of each chapter offer tips for marketing products from alcohol to hotels to these increasingly keen shoppers, paying close attention to the factors that tend to attract men: functionality, authenticity, status and cool. Tungate can't quite decide if he wants to be writing a sociological study or a guide for marketing professionals; he muses at length about the histories of male habits and social behavior, but deviates fleetingly, and almost as an afterthought, into individual branding strategies from companies like Ikea and Dunhill. The book displays useful information, but its absurdly high price and concentration on specifically British consumers might make this a tough sell to the very audience Tungate is trying to reach. (May) 

 

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FREE EBOOK- Brand Warfare-10 Rules for Building the Killer Brand

Brand Warfare-10 Rules for Building the Killer Brand

 

In this short, concise work, D'Alessandro, CEO of the John Hancock insurance group, entertainingly hammers home the importance of creating and maintaining a brand. In his view, a brand is whatever image a customer conjures up upon hearing a company's name, so everything from the firm's labor practices to its product and advertising must be taken into account. To make his points, D'Alessandro draws heavily on his former career in advertising and public relations. On having Orville Redenbacher as a client: "We literally thought he was insane." But in the end, he says, "Orville taught me...the power of a good brand to trump all rhyme or reason in the marketplace." From a consumer's point of view, brands save time, project a certain image to the rest of the world and make one feel part of the group that uses the brand. He discusses the steps to building a brand, consistently emphasizing that, if it is to resonate, the brand must have one simple image. D'Alessandro doesn't break much new ground here, but he succeeds at reminding everyone from the CEO to the people on the assembly line that their company's brand is its most crucial asset. Practical, psychologically astute and clearly written, this book has much to offer businessfolk of all stripes. (May 1)Forecast: A $500,000 advertising and publicity campaign, national radio and television interviews, a six-city author tour and D'Alessandro's savvy advice and irreverent humor will get the 100,000-copy first printing moving in no time.

 

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FREE EBOOK- Bookkeeping Workbook For Dummies

Bookkeeping Workbook For Dummies Ebook

 

If you're preparing for The American Institute of Professional Bookkeepers' (AIPB) bookkeeping certification test, you need an easy- to-follow test-preparation guide that gets you up to speed quickly in all of the bookkeeping basics, from setting up a company's books and recording transactions to managing employee payroll, handling government paperwork, and closing out the books. You need Bookkeeping Workbook For Dummies.

With demonstration problems, complementary examples, and multiple-choice questions you'll find in this user-friendly primer, you'll sharpen your bookkeeping skills for the real world as you increase your ability to perform well on any test. Chapter quizzes let check your progress as you go, and step-by-step answers show you where you went wrong (or right) each problem. You'll feel your confidence —and competence—growing as you learn how to:

• Perform a wide variety of financial transactions
• Use key concepts and skills with real-world bookkeeping problems
• Design a bookkeeping system
• Track day-to-day business operations
• Keep journals for active accounts
• Use blank working papers and spread sheets
• Handle cash entries and develop internal controls
• Calculate and pay employee withholding taxes
• Depreciate assets
• Prove out your books at year's end
• Prepare tax returns as set up for a new year

Complete with Top Ten lists for managing cash, monitoring accounts, and finding additional helpful resources, Bookkeeping Workbook For Dummies is the test-prep guide you need to help you ace the certification test and speed your way into a successful and rewarding career. 

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FREE EBOOK- Schaums Outline of Bookkeeping and Accounting

 Schaums Outline of Bookkeeping and Accounting 

Master bookkeeping and accounting with Schaum's­­the high-performance study guide. It will help you cut study time, hone problem-solving skills, and achieve your personal best on exams! Students love Schaum's Outlines because they produce results. Each year, hundreds of thousands of students improve their test scores and final grades with these indispensable study guides. Get the edge on your classmates. Use Schaum's!

If you don't have a lot of time but want to excel in class, this book helps you:

• Brush up before tests
• Find answers fast
• Study quickly and more effectively
• Get the big picture without spending hours poring over lengthy textbooks

Schaum's Outlines give you the information your teachers expect you to know in a handy and concise format­­without overwhelming you with unnecessary details. You get a complete overview of the subject. Plus, you get plenty of practice exercises to test your skill. Compatible with any classroom text, Schaum's let you study at your own pace and remind you of all the important facts you need to remember­­fast! And Schaum's are so complete, they're perfect for preparing for graduate or professional exams.

Inside, you will find:

• Easy-to-understand explanations of bookkeeping and accounting concepts
• 537 fully solved problems, with step-by-step solutions
• 187 summary questions to further challenge you; Hundreds of additional practice problems, with answers supplied
• Five complete exams for testing yourself

If you want top grades and thorough understanding of bookkeeping and accounting, this powerful study tool is the best tutor you can have!

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