FREE EBOOK- Advertising For Dummies, 2ndEdition






ADVERTISING FOR DUMMIES EBOOK

Big-time advertising secrets for small and mid-size business owners! This valuable reference takes a comprehensive look at all aspects of advertising. It includes:
  • Information on Internet, electronic, print, radio/TV, and billboard advertising
  • Strategies for developing and budgeting for an advertising plan
  • Advice on how to effectively buy time and advertise on radio and television
  • A glossary of ad-speak" so you can talk to agencies like a pro"

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